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In this Issue: Google and Yahoo Local Yahoo Search Marketing Ambassador Status Coming Soon: Lots of Little How To's Links in Articles: Google Local Google Local Signup Yahoo Local Yahoo Local Signup Past Issues: Search Engines: Pay-Per-Click vs. Reciprocal Links Email Newsletter Marketing Need Sponsored Search Help?

Google and Yahoo Local Lately, you may have heard a lot about web features like Google Local and Yahoo Local that enable search engine users to find relevant local information with neighborhood business listings, maps, directions and web pages. Why should you list your business on one (or both) of these sites? You'll make it easy for qualified prospects to find your business, you have full control over your listing and, best of all, it’s free! While you're here click on each of the links above and do a quick search on anything to see how it works! - You may even want to try searching for yourself to see if your listed. (If you are, all the more reason to do this so that you can control what is listed for you!) Both Google Local and the Yahoo Local Listings program collect business information from their own indexes of websites, Yellow Pages directories, and other sources to populate search results. However, the best way to get an accurate listing is to submit your own listing to the directories. You can sign your website up at Google Local here and for Yahoo Local here. You can also add a link to your website in your listing which provides a great quality incoming link. It takes 3-5 business days for your listing to appear in Yahoo Local. After submitting your information to Google Local, you’ll receive a letter to your business address within two weeks containing a unique PIN number and activation instructions for your listing. Your listing will then display on Google Local four to six weeks after it's submitted. While both the Google and Yahoo local tools allow you to edit your listing whenever you like, changes can sometimes take six weeks or more before they’re reflected in the search results. Back to top Yahoo Search Marketing Ambassador Status Need help with your sponsored search marketing? (Otherwise known as pay-per-click.) We are proud to announce that Easyway Web Design has attained that status of Yahoo Search Marketing Ambassador, which means we are experts at setting up and maintaining sponsored search marketing for you. Please click on the logo in the left hand column or email us for more information. Back to top