In this Issue:
Past Issues:
Need Sponsored Search Help?
-
We are experts at setting up and maintaining sponsored search marketing (a.k.a. pay-per-click) for you.
- Please email us for more information.
Interested in having "Push to Talk" on your website?
- Try this demo to see how it works!(*Feel free to click to see what it does, but should you actually place the call, we would appreciate it if you would please be courteous and try it during normal business hours.)
- For complete information go to: Push to Talk
Topic you want to know about?
- Please email us to suggest a topic for upcoming newsletters. We'd be happy to address what you want to know!
|
How do I use the BCC field? And Why Should I Use It?
How much e-mail
“stuff” do you get from your friends? How much “stuff” comes
from organizations you belong to? How about the mailing list
“stuff” you receive?
Most likely you send and receive
“stuff” several times a day. Did you know there are two
distinct ways in which you can send stuff?
- So that everyone can see everybody else’s email address.
- So that everyone can’t see everybody else’s email
address.
Does it really matter if they see all
the addresses?
Yes it does!
Let’s say you send
an e-mail to twenty friends showing each of their 20
addresses. Then each of them forward it to 20 of their friends
still showing the addresses. Suddenly 400 people now have your
friends’ e-mail addresses.
Imagine if every time you
made a phone call, you gave that person all of your friends’
phone numbers. Then that person handed them out to everyone
they called.
The next time you receive a joke email,
scroll down and look at how many email addresses have been
forwarded to you. How many of these people are personal
friends of yours?
You can see how easily it would be
for a spam list to pick up hundreds of e-mail addresses in one
shot.
So, how do you keep your friends’ email
addresses hidden? A good practice is to use the bcc field when
you send an email.
BCC stands for “Blind Carbon Copy”.
It originally was used when someone typed a letter and sent a
“carbon” copy to an undisclosed person. They would include
“bcc” on the letter so the recipient would know another
“secret” copy was sent, but would not know who it was sent
to.
Now BCC is used to hide everyone’s email address
from everyone else when sending an email across the
internet.
To use this field, simply put all of the
recipient addresses in the bcc field instead of the “To” field
or “Copy” field. If your ISP requires a name in the “To”
field, just enter your own address. Then send your email as
you normally would.
If you are sending the message to 5
close friends that all know each other, then there is no need
to use this field. Or if you are at work or in a business
transaction, everyone would already have each other’s
addresses.
But if you are sending emails to several
people in your address book that may not know each other,
please use this important field. Your friends will be thankful
that you aren’t handing their email address out to everyone on
the internet!
What is an Autoresponder? And Why Should I Use One?
So, you have your website up and running. Prospective
customers are hitting it, checking out what you have to offer.
They’re in the middle of reading about your latest offer,
product or idea and their phone rings. The boss is calling
them into an important meeting… or their computer crashes… or
the doorbell rings… or the kids spill paint all over the new
carpet.
There are a number of things that can tear your customer
away from your message. About 60% of a site's visitors who
eventually end up buying a product or service don't do it on
their first visit. You need to get each visitor back to your
site. Auto responders are a great way to keep in touch with
your customers once they have left your site.
An autoresponder is a program that automatically returns a
prewritten message to anyone who sends a message to your
e-mail address.
Autoresponder Benefits:
Besides keeping
your message in front of your customer, there are numerous
other benefits to using automated e-mails:
Targeting Marketing - While building your
emailing lists your prospects can be segmented according to
the offers and promotions that they respond to. Once they ask
or email you for a specific offer they can be put on a
segmented list that identifies them, the products they want,
and their personal preferences. This lets you market to your
prospects more effectively, efficiently and personally.
Ease of Use – Autoresponders allow you to respond
to your customers when you are away from your business. The
customer will receive an automated, personalized e-mail even
while you are on vacation or away on business.
Cost
Efficient – Autoresponders reduce your costs on everything
from long distance phone bills, direct mail postage and
customer service and support staff.
Types of responders:
Single follow
up – These will reply once to any message sent to it. This
is great for letting someone know that you have received their
request and will respond to them shortly.
Sequential
responders – You can program these to follow up over a
period of days, weeks or months with any number of sequential
messages. This can be used to remind your customer that a
specific offer or quote is expiring soon, or to let them know
you have a new product they might be interested in.
Whether you are trying to keep in contact with past
customers or attempting to develop a relationship with
potential new customers, an autoresponder can be an excellent
tool. Automation is important to all businesses. The less time
we spend doing small tasks, the better. Putting your online
communications on auto pilot is not difficult and can be
achieved using autoresponders!
|
